SUCCESS STORY
A New Brand Experience Catapulting Our Client to Global Leadership
DESIGN, IMPLEMENTATION AND SUPPORT, ENABLING GROWTH AND EXCEEDING ALL EXPECTATIONS
Client: Access Information Management
Project Timeline: 2012 - 2018
Services Provided: Brand Experience Design + Organizational Development
The Challenge
Access is today an international company spanning some 230 markets worldwide and employing 2,300+ team members serving some 33,000 customers.
To fully develop a brand and graphic identity, brand statement and messaging, and all related image components for a new records and information management industry leader that was doubling in size through the acquisition of a similarly sized organization in September of 2012. The new brand, while not using a new name, needed first and foremost to convey the company’s new strength, vitality and extraordinary capabilities in both existing markets and those it was entering as a result of the acquisition. All of this to be accomplished in fewer than three weeks’ time so it could be rolled out on the day of the announcement of the accomplished acquisition transaction!
The Process
After meeting the Access Executive Team for the very first time in mid-August 2012, we went to work to develop concepts for all brand components in time to share them with the Team two weeks later. As part of the process, an entirely new name for the company was conceived and developed in an effort to definitely determine if the current Access name would withstand the transition and more-than-adequately support the anticipated, dramatic growth that would quickly ensue. Simultaneously, the new Access “look and feel” was fully developed so that a final decision could be quickly made.
At the subsequent Exec Team meeting, all options were heatedly debated and The Moving Company’s recommendations wholeheartedly embraced resulting in an immediate engagement for the firm to handle the entire rebrand, all internal and external communications related to the acquisition, development of “the new Access” website, new uniform designs for all Team Members and all related branding and communications components.
Problem Solved
The Moving Company has been responsible for the full range of Access’ branding and the full array of both internal and external communications, culture development and events coordination, as well as consulting on all digital marketing initiatives filling the role of “Access Marketing Department” from 2012 through 2018.
Beyond the brand experience itself, The Moving Company put all of its tools and resources – as with so many clients and outlined in Success Stories for each of them included here – to work for our client as attested to by the incredible financial success Access has achieved over the last nine years.
Participating in the company’s 500% growth (growth that has earned the company a place on the Inc. 5000 List of Fastest Growing Companies in 2016 for the twelfth year in a row) has been quite an incredible ride.
Currently, much of our work focuses on communications for the Access Acquisition Group since dramatic growth has seen internal resources strengthened considerably over the years.
We have enjoyed collaborating with Access Leadership in its growth journey including every one of its acquisitions since September 2012 and through today, more than 100 of them!
“HUGE thanks again for setting up and executing a fantastic Summit. I’ll share the feedback once more of it comes in, but the early surveys are incredibly positive. And verbally I’m hearing a ton of “best Summit ever!”
JEREMY BENEDICT, CHIEF PEOPLE AND STRATEGY OFFICER - ACCESS INFORMATION MANAGEMENT
