Inside the Access Club:

Fueling Sales Fire

What does it take to motivate 200 top performers inside a 3,000-person powerhouse?

A breakthrough concept. An unforgettable experience. And the right partner.

After a multi-year hiatus, Access Club returned not just as an incentive—but as a cultural force in the workplace. Designed to reignite momentum post-COVID, this program elevated recognition, redefined excellence, and reestablished what it means to win.

A full, multi-year strategy was thoughtfully executed—from teaser campaigns to trip logistics—delivering unforgettable experiences in Puerto Rico, Banff, and beyond. And the impact? Unmistakable.

Momentum, Designed

This strategy combined brand-building, hype generation, and flawless delivery.

Teaser videos built buzz before official launch
Personalized communications drove emotional buy-in
Branded assets made the club feel exclusive and premium
High-touch execution delivered unforgettable, logistics-perfect experiences

“Access Club has become one of the most talked-about programs in our organization.”

Christine H., Chief Commercial Officer

What We Delivered

Full-scope event strategy, from site selection to execution

Custom creative + communications campaigns for each year
Swag, signage, video mailers, and branded experiences
Logistics and travel management for hundreds of winners
Executive wrap-up presentations and multi-screen decks
Budget management across all phases
(Both 2024 and 2025 programs were delivered at or under budget)

Why It Matters

In 2024, IRF's reported a 37% net increase in North American incentive program budgets compared to the previous year—and companies that invest in recognition outperform their peers. Access Club didn’t just reward top performers. It reshaped the culture, ignited healthy competition, and created something people chase year after year.

The Impact

When recognition feels earned and elevated, people rise to meet the moment. Access Club didn’t just reward success, it inspired people to push harder, grow faster, and aim higher—for themselves and for the business.