B2B Display Ads That Are 🔥

Watch as Ryan Draving, Head of Strategy, explains why every display ad you make should make your audience immediately say "Oh, this is for ME!" Here's a 🔥 set of ads for you check out.

00:00:12 - 00:38:00

What's up, everybody? It's Ryan Draving. And today we're going to look at some of MailChimp's ads and what they're doing really well with Display. You'll notice that these ads are generally not very complex, right? This one has, what, four words and then their logo and a call to action button. This one pretty much the same thing. Even here where they start to tie in some specific pricing, that's starter pricing to kind of tease you into it and then eventually add on more and more and more modules and offers and a number of seats and amount of email sends. Even there they are keeping it really concise.

00:38:00 - 00:58:16

So it's easy for you to scan as you're browsing the web because your main purpose when you're out there looking around at all the sites that, for example, Google Display Network serves ads on your main purpose is not looking at these ads. And so if they are not quick and easy to scan, you're going right by it. And so that's why these ads are really some of them as short as four words.

00:59:09 - 01:22:12

The next thing that you're going to notice is there is a bit of who's it for? Right? So for growing businesses. Now, if this were even more specific and some of MailChimp ads are although the ones that I'm showing you today are not, the more specific you can get the better. That tells the user, "oh, this is for me this is actually for me I should pay attention to this as opposed to, "oh yeah

01:22:12 - 01:41:04

just you know, grow your sales." Well, who should be growing their sales? And now before I even take the time to mentally process, I've moved on to finish reading my Forbes article or finish reading my New York Times or finish scrolling through some other website. Right? So the other thing that you notice here is something MailChimp does really well.

01:41:14 - 02:07:06

They really learned back in the mid 2010. So like 2015 to 2017, somewhere in there, that their message was not about email marketing that was easy. Their message was about growing your revenue and growing your sales. And MailChimp does this great, you'll notice. So you know, multiply your marketing smarts, but gross sales with, you know, built for growing businesses, grow sales, grow sales, grow sales, right?

02:07:06 - 02:17:16

So they really understand that what they're really selling is more sales, more revenue growth for your business. I'll talk to you all soon. Thanks for joining me on this ad journey.