The Value of B2B Messaging
Watch as Ryan Draving walks you through the comparison between great B2B messaging and mediocre B2B messaging.
00:00:17 - 00:19:20
What's up, everybody? It's Ryan Draving here. And today I'm going to walk you through just the comparison between great messaging and mediocre messaging. So we're going to start with Scoro. And this is pretty mediocre messaging. They start off with, and this is OK, they tell you what it is. So where are you and what is this thing that you landed on?
00:19:20 - 00:43:22
Well, you came here somehow. You probably had some contacts, so it might make a little more sense to focus on some benefits. But sometimes this can work. But let's scroll down a little bit further. And here we get to what makes Scoro unique. And that sort of comes back to the old you know, what I call "we we" you know, where it's all about "me me me" or "we we we" we do this, we do that, or we are unique.
00:44:04 - 01:03:10
Well, that whole headline, the biggest words on this page tell me absolutely nothing. Everyone thinks they're unique. Everyone thinks they have special differences. So tell me. Show me. You know, I have to scroll down further now to even understand, like, OK, well, what is it that makes you unique? That headline is such a valuable space that they've wasted.
01:03:22 - 01:25:06
Now, let's look at ClickUp. Where teams get work done. Well, that's what I want. I want my team to get more work done. I don't want to buy one more piece of software that I have to deal with. What I really want is a way for my team to get more work done. And here they expand on that so that I get the detail about what the product is.
01:25:09 - 01:44:02
So that's a great way to go about it. If I scroll down instead of saying, oh, yeah, you know, we are unique, what they're saying is simplify work and get more done. And then I get that kind of headline into every aspect of their tool. So ClickUp, you're nailing it. Scoro, time to keep up with ClickUp.
01:44:15 - 01:45:11
I'll talk to you soon.
