Part 2: Creating a B2B Marketing Strategy - 3 Cs of Marketing
Congratulations, you've learned the three key areas to focus on to kickstart your marketing strategy in Part 1. But before diving in, it's crucial to assess your starting point to get the most out of your efforts. Ryan Draving shares his expert tips on preparing an effective workshop that will help you determine your company's position in the market. By focusing on three essential components—company, competition, and customers—you'll be able to gain a clear understanding of your business's strengths and weaknesses. With this newfound knowledge, you can craft a tailored marketing strategy that will set you up for success.
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Now that you have a clear understanding of the three main areas to focus on when creating a marketing strategy for your B2B company, it's time to take a step back and assess your starting point. Being realistic about your current position in the marketplace is crucial. If your company has a head in the clouds idea that everyone knows about you and thinks you're great,
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you're likely to miss the mark. To get a better idea of where you currently stand, get workshop participants to talk about the three seeds: the company, the competition, and the customers. What are you good at as a company? What is your competition not providing? What are your customers asking for? These three areas can provide valuable insights that can help you refine your marketing strategy.
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Create a venn diagram with the three areas and at the center, you'll find your best marketing strategy. This is what we like to call the Three C model of marketing strategy. It's not fancy or complicated, but it does work. By identifying the overlap between these three areas, you'll be able to create a marketing strategy that's both effective and efficient.
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Remember, the key is to be brutally honest about your current position in the marketplace. Only then can you create a marketing strategy that addresses your company's specific needs and goals. Use the Three C model to gain valuable insights into your company, competition, and customers and create a marketing strategy that works for you.
