The Evolution of MailChimp
Take a journey with Ryan Draving as he goes back to the roots of MailChimp all the way to where its site and B2B presence is today.
00:00:14 - 00:22:00
What's up, everybody? It's Ryan Draving here. And today, I'm going to walk you through the evolution of MailChimp in a very short period of time. So a short history of everything that is MailChimp. And if we look back in 2005, MailChimp was really doing some great stuff back then for a, you know, an early Internet age and fairly new business at the time.
00:22:20 - 00:48:19
The design, horrendous, but the content, if you look at these headings, MailChimp makes email marketing easy. That was a big pain point back then. I remember that was my first e-commerce business back in 2005 that I was working on and man email marketing was an absolute pain. Then we have no contracts, so a quick benefit that is a pretty key one for people who are still a little unfamiliar with email marketing.
00:48:19 - 01:11:20
And this is really going to work for me and can I trust this provider? And then you've got this inbound marketing content, which is really cool. And this is actually even before HubSpot had coined the term inbound marketing. But you've got HTML email design guide, which is great, both from an SEO perspective and then also as value because you provide value before you ask for the sale in modern times.
01:11:20 - 01:31:18
And MailChimp has been doing this for quite a long time, so very cool. And then they have some clear call to action again, a huge wall of text to read through on this page. But if you look at the headings and the key call outs, it did a great job. If we just look at their most recent website, skip ahead.
01:32:16 - 02:08:09
Let's go to the home page here. So turn emails into revenue. Now they got turned on to this back somewhere between 2012 and 2017 and I'll show you their 2012 website which was focused on easy email newsletters. So they're still on that easy aspect from 2005. So that's seven years. Between then and 2017 though they made a switch to really understand what businesses care about now and what they care about is selling more stuff, getting more revenue right? So, Send better email. Sell more stuff. Really concise really to the point really nice.
02:09:07 - 02:31:04
When you look at today turning emails into revenue, the message almost hasn't changed. It's just a different way of saying the same thing. So I love where MailChimp has gone with all of this. I love the way that they have brought the focus, the core benefit that business owners and marketers are looking for from email into their messaging and they've kept it there and they're going to continue to keep it there even as they grow.
02:31:11 - 02:50:07
So take a look at their site, get a sense of how they message because MailChimp has it spot on. If you like this, give it a like or a comment because that helps me move up in LinkedIn's algorithm. If you're not asking your employees and your friends for likes and comments you probably should because if you don't, you're getting left behind.
02:50:19 - 02:51:12
I'll talk to you soon.
