In SEO, You Are What You EEAT
We’re breaking down how to win Google’s expertise, experience, authority, and trustworthiness algorithm. If you want to continue to grow your traffic, leads and sales, you have to listen to this video with Ryan Draving, Head of Strategy at The Moving Company.
00:00:07 - 00:33:20
What's up, everybody? It's Ryan Draving. And today we're going to talk about SEO. Google's E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness algorithm has been designed to assess the quality and the credibility of websites and pages. The algorithm aims to ensure that users receive high quality and accurate information when they perform a search on Google. E-E-A-T is an important factor in the ranking of websites and pages on your search engine results, and it has a significant impact on your SEO strategies.
00:34:09 - 00:57:07
As a B2B marketer, it's essential to understand the importance of E-E-A-T and how to incorporate it into your marketing strategy. And look, real facts here. AI is on the rise and the internet is about to be wildly oversaturated with mediocre content. So if you want to continue to grow your traffic, leads, and sales, you need to start now.
00:58:02 - 01:23:11
Here are some tips for ensuring that your content gives Google what it wants to eat for algorithms. First, clearly state author information. Including clear information about the author of a piece of content helps to establish their expertise, their experience, and their authoritativeness. This can include their name, title and credentials. Don't forget to include links to their personal or professional website and LinkedIn.
01:24:05 - 01:57:02
Second, interview subject matter experts. Including interviews with subject matter experts in your industry can help you to demonstrate your brand's expertise and increase the credibility of your content. This can be done through written interviews, podcasts, and especially video interviews. Third, focus on high quality content, not cranking out lots and lots of junk. Creating high quality, well-researched content that's useful and relevant to your target audience helps to establish your brand's expertise and credibility.
01:57:11 - 02:26:03
This can be blog posts, white papers, case studies, infographics. It doesn't matter. Just make sure that it's really good content. Google pays attention to how much the user browses through and engages with the content that you create. Fourth, cite credible sources. Including a credible source in your content like a research paper, a government website, or an education website can help to establish the trustworthiness of the content that you've created.
02:26:10 - 03:01:14
So don't be afraid to link out to outside sources as long as they're not fringe blogs or tiny websites. In conclusion, Google's E-E-A-T algorithm is a critical factor in determining the ranking of websites and pages on the search engine. As a B2B marketer, it's essential to understand the importance of E-E-A-T and how to incorporate it into your marketing strategy. By implementing strategies such as clearly stating author information, interviewing, subject matter experts, creating high quality content, and including credible sources.
03:02:03 - 03:14:08
You can help to establish your brand’s expertise, experience, authoritativeness, and trustworthiness. Let's go get it SEO Warriors. I'll talk to you soon.
