Latest Google SEO News
Learn from Ryan as he discusses recent SEO news from Google that can impact your website's search engine optimization strategy.
00:00:00:00 - 00:00:27:13
Today we're discussing some recent SEO news that can impact your website's search engine optimization strategy. The first bit of news is about indexing speed, which depends on the quality and the popularity of your website. In a recent Google SEO Office Hours Q&A session, Google Search relations team member Gary Elias explained that ensuring high quality content and leveraging social media promotions can accelerate your site's indexing.
00:00:27:15 - 00:00:58:11
Remember that backlinks from authoritative websites are also essential for faster indexing and improved search engine rankings. Second bit of news. There's been some clarification on Google support for cross domain canonical link elements. Google recently updated their guidance on duplicate content for news publishers who syndicate content in Google News. They now recommend against using the canonical link element to avoid duplication by syndication partners as it's not suitable for those situations.
00:00:58:13 - 00:01:32:07
However, Google still supports cross domain canonical link elements in other contexts, like when you have multiple website brands. Lastly, let's talk about trust in links. Google's Duy Nguyen of the search quality team addressed a question regarding links on spam sites during an SEO office hours session. He confirmed that Google doesn't trust links from known spam sites to maintain the quality of their anchor signals to build trust with Google, it's crucial to avoid spammy links and focus on obtaining links from reputable websites.
00:01:32:09 - 00:01:55:12
Don't worry too much, however, if you've got some spammy links coming in that weren't your fault, Google realizes that sometimes that can be used vindictively or maliciously by your competitors so they don't discount it as a negative signal entirely. That's all for today's Google SEO News update. Keep those insights in mind as you work on your website. Search Engine Optimization Strategy.
00:01:55:14 - 00:02:04:10
From my bike to your business, let's keep moving.