SUCCESS STORY

The Benefits of An Outsourced B2B Growth Agency

THE B2B PARTNER THAT RAPID GROWTH COMPANIES REQUIRE

Client: Center for Breakthrough Medicines (CBM)
Project Timeline: 2022

Services Provided: B2B Production Services, Website and Customer Experience Design, Content Strategy + Creation, Creative Services, Target Sales Campaigns

Building a company is hard work. It’s not just about growing your business and finding success. You need to grow a team, which takes time, effort, and resources that may not be available for you. You need systems in place for sales and marketing that may stretch beyond your internal team. You need to maintain positive relationships with your investors by penetrating the marketplace, ramping up brand awareness, and executing strategic projects quickly. That’s where an outside B2B growth agency comes into play. They have the experience and manpower for managing large projects with complex timelines.

The Challenge

Our client CBM, the world’s largest single-site CDMO, worked with investors to raise the funds required to accomplish their mission: saving lives by accelerating the development and manufacturing of advanced therapies. With a focus on building a world-class organization, CBM’s marketing and execution teams required complex project execution and rapid results.

The Process

CBM relied on their outsourced B2B marketing team at The Moving Company to jump in and take action. The two companies had already established a strong foundation in 2019 when The Moving company created the CBM brand. Our team leveraged their understanding of the business to get to work immediately. Throughout 2022, The Moving Company supported CBM with a variety of projects across the organization. As CBM’s execution list expanded, so did our support. A sample of the projects we completed include:

  • Launching thought-leadership campaigns to generate awareness, engagement and leads

  • Developing a system and process to increase speed-to-quote, empowering companies requiring CBM’s services to receive quotes faster

  • Providing various video production services to tell CBM’s mission and brand value proposition

  • Providing creative services and concepting across a variety of needs; trade shows, imagery, email and landing page design

  • Consulting and developing CBM’s Hubspot within a month-long sprint 

  • Supporting and onboarding a new marketing team to get the most from their Hubspot CRM

  • Successfully launching an online quoting tool, managing interdepartmental collaboration providing expertise, stewardship, UX design

“Honestly, Cheryl and I thought we spent twice as much money for what you have delivered.”

JONATHAN WOLFF, MARKETING OPERATIONS MANAGER

“Adam has been a great partner for this project. You’ve really helped move this whole process along smoothly.”

JEET SARKAR, VP OF INFORMATION TECHNOLOGY

Problem Solved

The Moving Company executed on-time and on-budget for our client CBM. Our work continues as we support our clients and the team at CBM to save lives. Throughout a six-month period in 2022 our team delivered a variety of projects—and the CBM team’s positive feedback is a true testament of our partnership.