SUCCESS STORY
Brand Development to Convey Exactly the Right Message
EXPRESSING THE CRITICAL MISSION AND EXTRAORDINARY VISION FOR “THE ONLY COMPLETE SOLUTION”
Client: Center for Breakthrough Medicines
Project Timeline: 2019 - 2020
Services Provided: Brand Design + Standards Development
Center for Breakthrough Medicines is an innovative cell and gene therapy focused contract development and manufacturing organization located in the heart of “Cellicon Valley” in Philadelphia. CBM’s integrated and comprehensive service offering provides a one-source solution to accelerate speed to market for advanced therapies.
The Challenge
To fully incorporate and subsequently express the organization’s critical mission to “Save lives by mastering and accelerating the development and manufacturing of Advanced Therapies” and, most importantly, its stated vision, “Our goal is to be the #1 Advanced Therapies CDMO, utilizing our deep scientific and manufacturing experience, large-scale manufacturing infrastructure, and comprehensive analytical platforms” into a powerful graphic identity. This identity needed to convey a definitive claim, that CBM is: The Only Complete Solution for the Discovery, Development, and Commercialization of Cell and Gene Therapies.
The Process
The Moving Company worked closely with the founders and leaders of this new organization – originally positioned as part of The Discovery Labs, whose graphic identity we also created – to explore many and varied possibilities for the organization’s name, its new logo, and all related design elements, all the while understanding the broad scope and enormity of what was eventually named “Center for Breakthrough Medicines” would ultimately achieve.
By crafting a dozen potential approaches, assembling mood boards to reflect the direction each approach was intended to follow, and discussing and debating the theme and rationale behind each one, consensus was eventually reached. The selected approach that would appropriately showcase this new life sciences leader was then more fully developed, a graphics system established, brand standards compiled, and a wide array of visual components created for all anticipated future requirements.
Problem Solved
Unite. Discover. Manufacture. Breakthrough.
With identity and brand standards firmly established, communications system implemented, and graphics deployed, CBM is poised to realize its vision and be recognized globally as “the only complete solution” revolutionizing the life sciences industry into the future.
