From Vision to Execution:
Designing Novanta’s Flagship Commercial Experience
When a global organization like Novanta sets out to launch its first Commercial Excellence Summit, the stakes are high.
This wasn’t just a gathering—it was a bold step toward cross-functional alignment and enterprise-wide innovation. With employees flying in from across the globe, diverse business units convening for the first time, and the pressure to make a bold first impression, this Summit had to be nothing short of exceptional.
Designed to inform, inspire, and unify, this Summit was built for impact from day one.
Built for Connection, Designed for Impact
This global gathering was intentionally designed for business alignment, collaboration, and idea-sharing.
Attendees from 9 countries came together in one centralized, strategically sourced location
Brand theme: Accelerate Growth Together, with daily sub-themes: See More. Win More. Keep More.
Programming aligned to theme, from mainstage content to breakout flow to evening experiences
High-touch details throughout, reinforcing intention and elevating the experience
Experience Highlights
Custom Mobile App
A personalized tool that put the full experience at each attendee’s fingertips:
Agenda builder with individual schedules
Hotel maps + venue info
Push notifications for real-time updates
Speaker list and session resources
Photo sharing
Keynote speaker eBook
Team-Building for Good
True to Novanta’s purpose-driven culture, a CSR activity challenged attendees to build prosthetic hands for global donation—a hands-on experience of both impact and teamwork.
Hall of Innovations
A trade show-style installation gave subject matter experts a dedicated platform to showcase Novanta’s latest innovations—bringing visibility across business lines and sparking fresh collaboration.
What We Delivered
Full site sourcing to accommodate global travel and team needs
Creative theme development and brand system execution
Experience design, including daily programming strategy
On-site production + breakout management
Mobile app design + content
Swag, signage, and space branding
Logistics management for global attendees
Executive presentation support before and after the event
Why It Matters
As Novanta continues to scale and lead in high-tech manufacturing and medical innovation, moments like this create internal clarity, strengthen relationships, and reinforce the commercial muscle behind the mission. The inaugural Commercial Excellence Summit wasn’t just well-run—it was well-timed, well-branded, and deeply impactful. Creative events encouraged collaboration and had attendees thinking differently about their peers and the work itself.
The Impact
The Summit became a unifying force that sparked excitement, energized teams, and laid the foundation for an internal tradition with a more connected, future-focused commercial organization.
