Uniting Global Leadership In
Barcelona, Spain
This Summit required precision, creativity, and flawless delivery on a compressed timeline.
Designed to renew momentum, the experience balanced executive-level strategy with immersive, forward-looking programming.
There’s a unique energy that comes with the start of a new year—an opportunity to reset, refocus, and rally around what’s next. For Novanta, that energy was intentionally harnessed by bringing senior leaders together in the captivating city of Barcelona, creating space for meaningful connection and shared perspective as the organization looked ahead.
Connecting Leaders Across Regions and Business Units
This leadership gathering was intentionally designed to foster enterprise-wide alignment and future-focused dialogue while creating space for meaningful connection beyond the boardroom.
Senior leaders from across the globe convened in Barcelona, Spain for a unified leadership experience
Accelerated planning and execution within a seven-month window
Programming designed to balance strategic vision, innovation, and peer exchange
Multiple curated environments supporting both formal and informal engagementspace for meaningful connection beyond the boardroom.
Every element of the Summit was built to move leaders from conversation to action.
Experience Highlights
Executive Conversations & Thought Leadership
High-impact storytelling anchored the Summit’s mainstage content, bringing strategy to life through real-world perspective.
Three high-value guest interviews showcasing a range of Novanta customer types and use cases
A fireside chat with members of Novanta’s Board, offering candid insight into governance, growth, and long-term vision
These conversations grounded the Summit’s strategic goals in practical application and executive insight.
Gen AI Hall of Innovations
A two-hour, trade show–style Hall of Innovations served as a focal point of the Summit, transforming complex AI concepts into an engaging, highly visual environment.
A purpose-built exhibit hall featuring 10+ leading AI use cases from across Novanta, highlighting how generative AI is being applied within the business today
Thoughtfully planned floor layout and traffic flow, designed to encourage exploration while maximizing meaningful interaction at each activation
Carefully managed vendor partnerships and custom-designed, branded installations that elevated each use case and made the experience memorable for attendees
Interactive elements, including hands-on quizzes, that invited participation and reinforced learning in an approachable, tangible way
The result was an immersive innovation environment that functioned as both a strategic showcase and a dynamic exchange—bringing Novanta’s AI capabilities to life at scale.
Visioning Exercise & Display Wall
To capture collective intelligence and reinforce shared ownership of the future, attendees participated in a guided visioning exercise.
Leaders contributed ideas, priorities, and reflections
A dynamic display wall visualized collective input in real time
The installation served as both an engagement tool and a lasting artifact of alignment
Evenings Designed for Connection
To deepen relationships and create a true sense of place, evening experiences were intentionally designed to reflect the culture, history, and energy of Barcelona—creating opportunities for leaders to bond through shared experiences and exploration of the city.
An opening evening reception hosted in an 18th-century palace, immersing attendees in Barcelona’s historic architecture and setting a tone of elegance and arrival
Barcelona Your Way: a curated evening that offered a selection of locally inspired activities, allowing leaders to connect through shared interests
A hands-on paella cookoff that brought teams together through friendly competition, collaboration, and authentic Catalan cuisine
Each evening experience reinforced relationships in a different way, through shared history, city exploration, and collective participation to create lasting bonds.
