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SUCCESS STORY

IMPACT IN THE FIRST 90 DAYS

Overview

Following strong performance in other divisions, this engagement focused on revitalizing a long-standing paid media program that had reached a performance plateau. Despite years of investment, results had leveled off, and there was a clear need to reassess both strategy and execution.

Within 90 days, the approach delivered measurable improvements—shifting from broad segmentation to more precise targeting, and generating results that significantly outpaced industry benchmarks.

Collaboration

The client had already invested heavily in internal Marcom team and external agencies, and engaged The Moving Company to uncover opportunities for incremental improvement. Collaboration began with in-depth interviews with subject matter experts and key members of the MarComm team to uncover the historical context behind existing campaigns and performance. These conversations enriched our understanding of what had been done, what had worked, and what opportunities remained untapped.

We led a series of workshops designed to surface new ideas, pressure-test assumptions, and align around strategic hypotheses. This included competitive audits and market assessments that helped sharpen targeting decisions.

The partnership resulted in a complete rebuild of campaign targeting—moving from broad segmentation to a much more granular focus on firmographic and demographic traits. We conducted rapid, controlled testing of different audience groups, job functions, and seniority levels across both platforms.

Within LinkedIn specifically, we executed deep audience assessments and refined our focus across key verticals including travel, retail and ecommerce, marketing and advertising, life sciences, and highly regulated industries.

Problem Solved

Through collaborative workshops, historical audits, and strategic assumptions built on shared insight, we tightened audience targeting and evolved the brand messaging. In the first 90 days, the program produced performance well above industry benchmarks and unlocked early-stage pipeline momentum:

  • Google Search campaigns performed 121% above B2B SaaS industry benchmarks

  • Google Display campaigns performed 83% above B2B SaaS benchmarks

  • Significant improvement in cost per lead compared to previous efforts

  • Consistent lead flow and a healthy mix of engaged companies, converted contacts, and early-stage opportunity activity

In just 90 days, we transformed the client's digital advertising channels to perform far beyond expectations—positioning the program for competitive advantage and scalable long-term growth.