SUCCESS STORY
Refreshing a Respected Brand
BRINGING MORE DEFINITION TO A PHILADELPHIA-BASED, GLOBAL INSURANCE FIRM
Client: Simkiss & Block
Project Timeline: 2018 - Present
Services Provided: Brand Positioning + Experience
The Challenge
Though a well-respected and established name in the corporate risk and insurance space, Simkiss & Block’s visual brand had not been updated since 2008. Their website, sales materials, and overall approach to marketing was in need of a refresh to convey a clear benefit over competitors and peers in their space.
THE SIMKISS & BLOCK BRAND POSITIONING
Simkiss & Block is your full-service insurance brokerage, risk management consultant, and loyal partner. We believe custom solutions are the only way to ensure your success, and we build them by immersing ourselves in your business, identifying risks others will not. Our impact is global and that’s made possible by the relationships we’ve built over 50 years and the power of our team’s collective expertise. We’re forever at your attention, and we’re committed to protecting your future, together.
Forever At Attention
Incidents, losses, and events are not dictated by traditional business hours, so neither are we. Day, night, weekday, or weekend, we stand ready to spring into action to serve our clients and safeguard their success around the clock. We are our clients’ protector, their radar, their loyal partner – quietly at their side. It’s impossible to predict when or how often incidents will occur, but we know that to protect our clients and win them as partners for life, our speed and quality of response matters.
No Shortcuts
Today’s complex business challenges are unforgiving to the toe-dippers. We believe our clients’ unique businesses don’t just deserve unique insurance strategies, they require them to successfully navigate today’s risk challenges. We dive deep into our clients’ businesses, turning over stones others do not and identifying the true risks at hand – even those outside our clients’ walls. We believe building custom solutions is the best and only way; we do not pluck policies from a menu. We cover a broad shore of service areas; still, we’re confident our expertise is as deep as it is wide.
Globally Activated, Personally Focused
We’re neither the big guys, nor the small brokerage down the street. We’re the nimble giants with a proven ability to win above our weight class and service some of the most prestigious, Fortune 100 companies in the world. We treat clients and projects of all sizes with the same personalized approach – one that’s built on trust and partnerships. The proof is in the relationships we’ve built over 50 years in business, which have allowed us to confidently travel around the block and around the globe, crafting customized insurance strategies that fit people and companies, small and large alike.
A Culture of Confidence
We operate as a team, so when a client reaches out to one of us, they reach out to a greater sum of our expertise. The teamwork that inspires trust in our clients is the same vote of confidence our team members share when their life needs attention, when they need to brainstorm ideas for a client or take time off for a child’s graduation. It’s alive in everything from our team’s daily interactions, to our company-wide commitment to giving back to the communities in which we work and live. Our culture of confidence means we are confident in our team, confident in our knowledge, and confident that these two combined produce the best strategies for our clients.
The Process
Beginning the project with a full audit of all materials and in-depth interviews with the leadership team, we developed brand positioning that defined, in words, the mission that Simkiss & Block had been serving out every day. Then, it was on to updating the visual brand identity, giving it a more, professional, yet approachable “look” across sales materials, website, and social media presence.
We also worked closely with Brian to develop and distribute a unique video series, where he sits down with CEOs or other executives to discuss topics relevant to business leaders.
Problem Solved
Today, Simkiss & Block’s updated branding conveys to the outside world what their reputation has always held true: providing world-class risk and benefits solutions, with a highly personal and customized approach.
The video series “Executive Session” features Brian interacting with the leaders of Quench, Aqua America, and most recently, Independence Blue Cross.
