Demand Generation Tips

Watch and learn how to avoid the biggest pitfalls in B2B demand generation and you'll be well on your way to building campaigns that lead to success.

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Hey there. Are you feeling overwhelmed by your B2B demand generation efforts? Don't worry. We've all been there. But there are a few mistakes that can really hold you back from success.

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First up, it's super important to know who your target audience is. I mean, you can't expect to make a sale if you don't know who you're selling to, right? So make sure to take the time to understand your ideal customer's pain points and their needs. That's the only way you're going to create great content for them that draws them in. Next, you've got to give your leads a reason to take action.

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That's where transparent intent and a clear call to action comes in. Without one, your demand generation efforts might as well be a billboard on the moon, a.k.a. not very effective. It's also crucial to track and analyze the results of your campaigns. How else will you know what's working and what needs improvement? An important thing to remember with this is that tracking is never perfect.

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No matter what. Even the biggest companies struggle with attribution. Do your best with it and recognize that, yeah, the data is not perfect, but you can still tell a good story if you're gathering data as well as you can. And finally, try to avoid coming off as too salesy or pushy. Nobody likes a pushy salesperson, so make sure to build trust and establish a relationship with your leads.

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In today's world, prospects expect to be treated like humans, not objects to be squeezed for cash. So lead with value. All in all, the biggest mistakes in B2B demand generation include not knowing your target audience, lacking transparency, not tracking your results, and being too aggressive. Avoid these pitfalls and you'll be well on your way to building campaigns that lead to demand generation success.

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I'm Ryan Draving and I'll talk to you next time on my bike.