Three SaaS Attribution Mistakes

Are you making these common mistakes in SaaS analytics and attribution? Ryan Draving, Head of Strategy at The Moving Company, shares three tips that will help you make informed decisions and grow your business.

00:00:15 - 00:16:11

Hey there. It's Ryan Draving, and today we're talking attribution. Are you making these common mistakes in SaaS analytics and attribution? No worries. We've all been there. But it's important to fix these mistakes so that you can make informed decisions and grow your business.

00:20:11 - 00:43:23

Mistake number one is not tracking the right metrics. It's easy to get caught up in tracking metrics that make you feel good but do they really matter for your business? Make sure you're tracking metrics that align with your goals and give you a clear picture of your performance. Vanity metrics like page views, social media followers. They might make you feel popular, but do they actually bring in the bacon?

00:44:13 - 01:08:20

Focus on metrics that directly impact your bottom line. Mistake number two is requiring perfect data in order to make decisions. Data is never perfect, but a smart marketer will know where the data is likely to be falling short so that they can draw effective conclusions even when the data can't tell the whole story on its own.

01:12:16 - 01:34:10

Mistake number three is not using attribution models. Attribution models help you to understand how different marketing channels contribute to your conversions. Without them, you might be missing a big piece of the puzzle in understanding your customer journey. Now, look, no matter what you're doing, you're probably using an attribution model. The question is, is it the right one for your business?

01:34:22 - 01:50:15

We'll talk about that soon. Long story short, avoid these common mistakes in SaaS analytics and attribution, and you'll be on your way to making data-driven decisions and watching your business grow. I'm Ryan Draving and I'll talk to you on my bike next time.